Deckman BBQ from Simply Decks & Stuff
The Challenge
Simply Decks & Stuff is not only the first Fort Wayne Trex Platinum dealer. They are also Fort Wayne’s only Traeger Platinum dealer. And while the two primary offerings from Simply Decks both focus on that outdoor living experience, the two audiences are not mutually exclusive, they do serve two very separate customer needs and buying experiences.
The Solution
In order to serve the needs of those customers seeking the very best in outdoor cooking experience, we developed the DeckmanBBQ.com website to showcase Simply Decks offerings of Traeger products, as well as rubs, sauces & accessories from places like Heath Riles & Meat Church. We also wanted to create the site as an eCommerce offering, simply without the checkout functions. This decision was made due to the incredible cost involve with shipping a Traeger smoker. However, utilizing the catalog based approach allows users to browse in a familiar experience to find the product they are looking for, its price, and availability at the store.
Catalog Website
Mobile Responsive, brochure website focused on providing brand development, organizational information, photos, service offerings, and more.
UI/UX Design
Refreshed the brand image including the logo, color scheme and font usage, as well as developed promotional product offerings, incorporating all design elements to the web experience.
Search Engine Optimization (SEO)
Resolved all technical SEO elements, such as creating the proper H1, H2-6, p on all text elements, Image Alt Tags, Sitemap submission, Canonical tags for duplicate content, Google Analytics, Google Search Console & executed keyword research.
The Result
Since launching the new site in November 2019 (along side the new Simply Decks & Stuff parent website), site traffic has continued to pick up month over month. Customers have given feedback that they like the features of the site and the showcase of what Simply Decks offers in the store. The future looks bright for Simply Decks, Fort Wayne’s only Traeger Platinum dealer, and Rauch Digital will be there every step of the way to maximize their digital footprint.
Tim Ryan
Simply Decks & Stuff
“Michael has created at least 3 separate website’s for me the latest DECKMANBBQ.COM, & I keep going back to him for more.”
