RG Hockey Source for Sports

The Challenge

RG Hockey came with a need to refresh their web presence after their re-branding. After joining forces with Source for Sports, RG Hockey not only wanted to update their web presence but improve their customer experience.

The Solution

Brainstorming ways that RG Hockey could offer web browsers the same high quality service that customers receive in their store, we developed a custom appointment scheduling module. Customers are now able to book a time to come to the store and get specialized services from specific staff members.

Brochure Website

Mobile Responsive, brochure website focused on providing brand development, organizational information, photos, service offerings, and more.

UI/UX Design

Refreshed the user experience (UX) by developing better user interactions (UI) via the website, focusing on key design elements, brand elements, and content refinement.

Search Engine Optimization (SEO)

Resolved all technical SEO elements, such as creating the proper H1, H2-6, p on all text elements, Image Alt Tags, Sitemap submission, Canonical tags for duplicate content, Google Analytics, Google Search Console & executed keyword research.

Wordpress Development

Developed custom software application(s) through Wordpress to solve the organization’s needs by leveraging design thinking.

The Result

With over a year under our belt from the initial launch of the redesigned site, RG Hockey has partnered with Rauch Digital on an SEO campaign to rank as a top page for “Custom CCM Hockey Stick” and drove traffic into the store during Black Friday 2019. The future looks bright, with more solutions planned into 2020 and beyond!
RG Hockey Source for Sports Logo

Greg Peckham

Owner, RG Hockey SFS

“I have long had grand ideas for my website but the idea of a complete redesign and adding several complicated modules was daunting. I didn’t know where to start. Mike was very thorough with his initial interview, introduced some new ideas, gave me a competitive quote, and was never a pushy salesman. During the process Mike’s responses to my emails have been prompt and he has accomplished tasks within his projected timeline. We schedule regular meetings to discuss how the site has performed, what I want to see changed, and what goals we want to work towards in the future. Thanks to Mike the entire process has been much simpler than I could have imagined. The result is a truly ‘custom’ website and I am a very happy customer!”

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