BCB Mechanical was in need of a brand identity when their company was formed in early 2018, but all they had was a company name. As with any new brand, there also needed to be a digital footprint created so customers could fine key information but also learn about BCB Mechanical’s new offerings.
To get us started, we created a logo, brand guidelines. By starting with these key elements, BCB Mechanical was able to create promotional products, letter heads, van (truck) wrappings, and even an advertisement in the local church bulletin. From there we launched a single page website to showcase the services offered and also contact information for prospective customers. To further spread the brand message we created and executed some paid social media marketing campaigns to develop the brand presence.
Mobile Responsive, brochure website focused on providing brand development, organizational information, photos, service offerings, and more.
Created the brand image including the logo, messaging, color scheme and font usage, as well as developed promotional product offerings, incorporating all design elements to the web experience.
Search Engine Optimization (SEO)
Resolved all technical SEO elements, such as creating the proper H1, H2-6, p on all text elements, Image Alt Tags, Sitemap submission, Canonical tags for duplicate content, Google Analytics, Google Search Console & executed keyword research.
BCB Mechanical has been kept very busy since their launch in 2018. So much so that we continue to tweak website elements to better serve to both customers and search engines, however we have pulled back on all Social Media Marketing as there is currently not a need for this form of lead gen. The future is bright for BCB Mechanical, and Rauch Digital will be there every step of the way to help grow their brand and business!